Attitude Formation and Attitude Change

AP Psychology· difficulty 4/5

Cognitive dissonance (Festinger) is

A
$Loss of memory for attitudes that conflict with one's current behavior$
B
$Confusion that occurs when two emotions are experienced at the same time$
C
$Discomfort from holding inconsistent attitudes/behaviors, motivating us to reduce it$
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D
$Difficulty recalling past beliefs when new information is presented$

Explanation

Often resolved by changing attitudes to match behavior.

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