Studies of behavioral responses to pricing have found that consumers confronted with a "pay what you want" arrangement at restaurants often pay amounts close to the suggested price, sometimes higher than menu prices in conventional pricing schemes. Patterns differ by social context: diners eating with companions tend to pay more than diners alone, and patrons paying in person tend to pay more than those paying via remote channels.
Which inference is most strongly supported by the passage?
- Acheck_circle
Voluntary payment behavior appears responsive to social and observational features of the transaction
- B
The presence of companions has no effect on payment amounts
- C
Consumers pay only what is contractually required, regardless of context
- D
Pay-what-you-want pricing always produces lower revenues than fixed pricing
Explanation
Variation by company and presence of payer supports B. A, C, D contradict the findings.