Thinking, Problem-Solving, Judgments, and Decision-Making

AP Psychology· difficulty 4/5

Prospect theory (Kahneman & Tversky) shows that

  • A

    People weight rare events as if they never occur

  • B

    People consistently maximize expected utility outcomes

  • C

    People treat gains and losses as fully equivalent

  • D

    People weigh losses more heavily than equivalent gains

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Explanation

Loss aversion: losing 100hurtsabout2xasmuchasgaining100 hurts about 2x as much as gaining100 feels good.

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