A study of grocery shopping found that consumers presented with a wider variety of jam options at a sampling table were more likely to taste samples but less likely to make a purchase than those presented with a smaller selection. Among those who did purchase, customers from the larger-selection group expressed lower satisfaction with their choice in follow-up surveys.
Which inference is most strongly supported by the passage?
- A
Larger selections invariably increase consumer satisfaction
- B
Sampling has no effect on purchasing behavior
- Ccheck_circle
Increased variety can affect both purchasing behavior and post-purchase satisfaction
- D
Consumers always prefer maximum variety
Explanation
Reduced purchases and lower satisfaction with bigger selection supports B. A, C, D contradict findings.