Studies of charitable giving have found that donors are more likely to contribute to a relief campaign featuring a single identified individual — a particular child needing surgery, for instance — than to one citing aggregate statistics about thousands of people in similar need. Donations to the statistical campaigns rise only modestly when descriptions become more detailed.
Which inference is most strongly supported by the passage?
- A
Aggregate campaigns generally outperform individual-focused ones
- Bcheck_circle
The framing of need can affect generosity in ways that do not strictly track the scale of suffering
- C
Charitable giving is determined entirely by financial circumstances
- D
Donors are unable to comprehend statistical information
Explanation
Greater donations to one identified person versus thousands suggests framing matters more than scale, supporting B. A overstates incapacity; C contradicts findings; D is unsupported.