Most theories of consumer behavior assume that people make purchases by weighing options against a stable set of preferences. Behavioral economists, however, have shown that the order in which options are presented, the wording used to describe them, and even the time of day can shift consumers' choices in predictable ways. ______ , some critics argue that calling these effects "irrational" presupposes the very rational baseline the experiments are supposed to question.
Which choice completes the text with the most logical transition?
- Acheck_circle
That said
- B
Consequently
- C
For example
- D
Furthermore
Explanation
The third sentence pushes back against the framing in the second. "That said" signals concession/qualification. "Furthermore" continues; "for example" supports rather than challenges; "consequently" implies causation.