Encoding Memories

AP Psychology· difficulty 4/5

In a study, researchers showed undergraduate participants a 15-word list including "bed," "rest," "tired," "awake," "dream," "blanket," and "pillow," presented one second per word. Later, on a surprise recognition test, many participants confidently reported having seen the word "sleep," which had never appeared on the list. Their false-recognition confidence was as high as for words actually presented earlier.

If a follow-up experiment matched study and test contexts (e.g., same room, same mood), what principle would predict improved recall of true list items?

  • A

    Cocktail party effect

  • B

    Method of loci

  • C

    Mere exposure effect

  • D

    Encoding specificity principle

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Explanation

Encoding specificity holds that retrieval is best when the cues at retrieval match those at encoding, including environmental and internal contexts.

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