Encoding Memories

AP Psychology· difficulty 4/5

In a study by Craik and Tulving, participants were shown a list of words. For each word they answered one of three questions: a question about whether the word was in capital letters (structural), a question about whether it rhymed with another word (phonemic), or a question about whether it fit a sentence (semantic). On a surprise recall test afterward, words processed semantically were remembered far better than those processed at the other two levels.

A separate variation showed that words processed in relation to oneself (e.g., "Does this word describe you?") were recalled even better than other semantic conditions. This is known as:

  • A

    Proactive interference

  • B

    The mere exposure effect

  • C

    The misinformation effect

  • D

    The self-reference effect

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Explanation

The self-reference effect is the tendency to better remember information that is related to oneself, likely because self-related processing is the deepest and most elaborative form of semantic encoding.

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