Encoding Memories

AP Psychology· difficulty 2/5

In a study by Craik and Tulving, participants were shown a list of words. For each word they answered one of three questions: a question about whether the word was in capital letters (structural), a question about whether it rhymed with another word (phonemic), or a question about whether it fit a sentence (semantic). On a surprise recall test afterward, words processed semantically were remembered far better than those processed at the other two levels.

A student who relates new vocabulary words to personally meaningful experiences is using:

  • A

    Elaborative rehearsal (a form of deep, semantic processing)

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  • B

    Iconic memory

  • C

    Maintenance rehearsal

  • D

    Echoic memory

Explanation

Elaborative rehearsal connects new information to existing meaningful knowledge and produces deep, semantic encoding that yields strong memory. Maintenance rehearsal is shallow repetition.

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