Introduction to Memory

AP Psychology· difficulty 3/5

Iconic memory (visual sensory memory) lasts about

A
$Indefinitely once it enters the sensory register$
B
$Several seconds before fading from sensory store$
C
$A fraction of a second$
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D
$Several minutes if no rehearsal occurs at all$

Explanation

Sperling's experiment: visual sensory memory fades in less than a second; echoic (auditory) lasts a few seconds.

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